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Marketing Programs

BIG SUR MARATHON & HALF MARATHON MARKETING OPPORTUNITIES

Promote your business or message to a targeted group of committed, educated, influential and enthusiastic runners and walkers. We register 12,000 participants in our marathon (spring) and nearly 8,000 in our half marathon (fall).

A variety of marketing opportunities – from product placement to exclusive category sponsorship – are available to businesses and organizations.

ENTRY LEVEL programs (under $1,000) to showcase your product include:

  • Virtual Goodie Bag
    Put your product information in front of race participants through our new online "Virtual Goodie Bag" program.  In our efforts to "go green" we are now posting sponsors' brochures and promotional material on our website as well as sending a dedicated email with these materials to ALL registered race participants (12,000 for the full marathon; 8,000 for the half marathon).  This program targets your distribution and helps you save on printing and shipping costs.
  • Health & Fitness Expo booth
    The Big Sur Health & Fitness Expo is a two-day opportunity to maintain maximum exposure to an anticipated audience of 20,000 participants and fitness enthusiasts for our full Marathon, 12,000 for our Half Marathon.  The fun and festive atmosphere allows you to conduct product sampling and connect face-to-face with a key targeted audience.  Click HERE for Exhibitor Information.
  • Race Program Advertising
    Reach a highly focused audience by placing a black & white or color ad in our full and/or half marathon race programs.  Print quantities are 7,000 for the half marathon and 12,000 for the full marathon, but readership exceeds these numbers threefold.  Brand advertising or a coupon offer is acceptable.  Contact Julie Armstrong for rates and ad specs.

SUPPLIER LEVEL categories (up to $5,000 in product trade) offers another way to be involved with the Big Sur Marathon organization and receive select sponsor benefits.

  • Product & service trade opportunities
    Help assist the marathon events by providing necessary products and/or services. These may include food & beverage products for runners and/or staff and volunteers.
  • Operational suppliers
    Assist in the logistics of the marathon/half marathon and/or kids' races.  Equipment rental, manpower needs, transportation donations and more are a few of the ways to be involved with the Big Sur Marathon organization.

MEDAL & PRESENTING LEVEL categories

  • Our Bronze, Silver and Gold medal categories offer a variety of sponsor benefits in return for a cash donation or cash/trade opportunity. 

PRESENTING SPONSOR opportunities

  • A Presenting Sponsor of the Big Sur International Marathon, the Big Sur Half Marathon on Monterey Bay, the Big Sur Mud Run or the JUST RUN youth fitness program receives the highest level of benefits possible, including naming rights, national and international exposure, media opportunities, category exclusivity, VIP benefits, full activation opportunities, race registrations and much more. 


Sponsorship Contact:
Julie Armstrong, Marketing Communications Director
julie@bsim.org • 831-625-6226