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Runner Demographics

OUR RUNNERS...YOUR TARGET

BIG SUR INTERNATIONAL MARATHON
(numbers exclude JUST RUN! Just Kids 3K participants)

Big Sur events attract a caliber of participants who are dedicated, motivated, educated, and concerned about health and fitness. A recent Running USA survey found that on average 68.5% of runners are married, 92.1% have a college education and 60.2% have an income greater than $100,000.

By the numbers

  • 10,500 registered runners in all categories
  • 58% female / 42% male
  • 16% Monterey County runners
  • 44% northern California runners (22% San Francisco Bay Area counties)
  • 66% from California
  • ALL 50 states represented (30%).  Top states include CA, TX, WA, CO,NY,IL,AZ,NV,OH and OR
  • 26 other countries (4% international)

Demographics

  • High income - 69% over $75K in household income (includes 31% over $150K HHI)
  • Employment - 57% in professional, managerial or administrative positions
  • Well educated - 93% have a college or graduate school degree