Runner Demographics
OUR RUNNERS...YOUR TARGET
BIG SUR INTERNATIONAL MARATHON
(numbers exclude JUST RUN! Just Kids 3K participants)
Big Sur events attract a caliber of participants who are dedicated, motivated, educated, and concerned about health and fitness. A recent Running USA survey found that on average 68.5% of runners are married, 92.1% have a college education and 60.2% have an income greater than $100,000.
By the numbers
- 10,500 registered runners in all categories
- 58% female / 42% male
- 16% Monterey County runners
- 44% northern California runners (22% San Francisco Bay Area counties)
- 66% from California
- ALL 50 states represented (30%). Top states include CA, TX, WA, CO,NY,IL,AZ,NV,OH and OR
- 26 other countries (4% international)
Demographics
- High income - 69% over $75K in household income (includes 31% over $150K HHI)
- Employment - 57% in professional, managerial or administrative positions
- Well educated - 93% have a college or graduate school degree
